On Thursday, Facebook announced a cool new update to Facebook Messenger Rooms, live broadcasting. Users can invite people to join “Messenger Rooms”, including those who do not have a Facebook account, for group video calls and then broadcast the room live on any profile, page or group on the platform, the company said.
This update acts as Facebook’s reinforcement in grabbing a share of the sudden demand for video conferencing services, which escalated due to the pandemic. It has turned Zoom Video Communications Inc into a household name.
Other technology companies have rolled out similar features to attract users, with Google allowing users to host free video conferences on Google Meet. Facebook said it was rolling out the feature in some countries on its platform and Messenger web starting Thursday and would soon expand to all countries where Messenger Rooms are available.
Live broadcasts from Facebook pages doubled in June compared to a year earlier because of a rise in livestreams since March, when several countries began imposing lockdowns and social distancing measures in response to the COVID-19 pandemic.