Facebook: More than a social media platform, NOW A TOOLKIT!

A Toolkit? Yes, Facebook has become more than a social networking platform and has grown into being one of the leading companies in Technology. Mack Zuckerberg, launched Facebook on the 24th of February, 2004 to connect Harvard students together, it grew and scaled up to connect the world together, now it is used by other web products  to provide better services to their clients.

You may wonder why you haven’t really heard about these services. Well, the truth you actually have. Do you ever find some advertisements on your Feeds, most times from brands that you don’t even follow? That’s an example of a service rendered by Facebook for Business owners. Another common instance is logging into websites using your Facebook account, that’s social authentication coming out of the box of Facebook Developer Tools.

These extra services are majorly used by business owners looking to grow their marketing and software developers that integrate some of these tools in the production of a particular software.

Let’s take a look at few of these tools.

Business Tools:

Ads Manager
Monetization Manager
Business Manager

The business tool on Facebook is really about creating ads. You create an AD by visiting ‘https://web.facebook.com/business/marketing/facebook’. After creating the ad, Facebook gives you different options to further define your target audience and aim.

The extra services for businesses are not very vast, it is just about getting Facebook users to be able to see your products or services and be able to contact you or drive traffic to your website.

Facebook Developer Tools:


This set of tools is quite vast and its use can be very amazing. These are the tools that let you log in with Facebook, share a content from a website to Facebook, e.t.c. Let’s discuss these tools individually. I wouldn’t go into the detail for the developer tools, I don’t want to get you bored already, but I’m sure you’d find them interesting.

Facebook Login: Integrate social authentication to Web Apps


Graph API Explorer: Test, create, and authenticate API calls and debug responses.


Sharing Debugger: Preview how your content will look when it’s shared to Facebook.
Access Token Tool: Generate user and app access tokens for testing and connecting Social integration for Authentication.
JS SDK Console: A testing environment for the Facebook SDK for Javascript.
API Upgrade Tool: See which API calls are affected by changes in newer versions of the API and learn what changes you need to make to upgrade.
Comments Moderation Tool: Manage comments on your Page and website and control settings for the comments plugin.
App Ads Helper: Check the performance of your mobile app ads, see the latest install events, and verify that app events and deep links are working.
Lead Ads RTU Debug Tool: Make sure your API or CRM integration is set up correctly and receiving data.
App Security Checkup: Check for security vulnerabilities in your app and edit settings to make it more secure.
Certificate Transparency Monitoring: Search and subscribe to alerts for SSL/TLS certificates issued for your domains.
3D Validation Tool: Validate your 3D model to make sure your .glb files can be shared successfully to Facebook.
Playable Preview Tool: Use this tool to verify your playable asset for Playable Ads.
Aren’t they amazing set of tools? Facebook is giving us way more  than meeting new people, they are also helping us to build better applications to provide better services. BIG UPS TO FACEBOOK!!!

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