A Toolkit? Yes, Facebook has become more than a social networking platform and has grown into being one of the leading companies in Technology. Mack Zuckerberg, launched Facebook on the 24th of February, 2004 to connect Harvard students together, it grew and scaled up to connect the world together, now it is used by other web products to provide better services to their clients.
You may wonder why you haven’t really heard about these services. Well, the truth you actually have. Do you ever find some advertisements on your Feeds, most times from brands that you don’t even follow? That’s an example of a service rendered by Facebook for Business owners. Another common instance is logging into websites using your Facebook account, that’s social authentication coming out of the box of Facebook Developer Tools.
These extra services are majorly used by business owners looking to grow their marketing and software developers that integrate some of these tools in the production of a particular software.
Let’s take a look at few of these tools.
The business tool on Facebook is really about creating ads. You create an AD by visiting ‘https://web.facebook.com/business/marketing/facebook’. After creating the ad, Facebook gives you different options to further define your target audience and aim.
The extra services for businesses are not very vast, it is just about getting Facebook users to be able to see your products or services and be able to contact you or drive traffic to your website.
Facebook Developer Tools:
This set of tools is quite vast and its use can be very amazing. These are the tools that let you log in with Facebook, share a content from a website to Facebook, e.t.c. Let’s discuss these tools individually. I wouldn’t go into the detail for the developer tools, I don’t want to get you bored already, but I’m sure you’d find them interesting.
Facebook Login: Integrate social authentication to Web Apps